About Tourism BC

Tourism British Columbia, in the Ministry of Jobs, Tourism and Innovation for the Province of British Columbia, is recognized as a leader in tourism marketing and development, responsible for marketing the Super, Natural British Columbia ® brand to the world.

Tourism British Columbia's mandate has been to promote development and growth in the tourism industry, to increase revenues and employment throughout British Columbia, and to increase the economic benefits for all British Columbians.

Tourism British Columbia works closely with BC's tourism industry to promote and develop tourism throughout the province and to ensure the continued long-term growth and prosperity of BC's more than $13 billion industry.

Tourism British Columbia markets BC as a preferred travel destination to consumers and the travel industry through a variety of joint marketing and promotional campaigns in key markets around the world.

For more information about Tourism British Columbia, visit www.gov.bc.ca/jti